Lead with confidence and impact

Build resilience and self awareness in the face of relentless change, inspire others, and thrive in your next challenge.

Executive Coach and experienced Managing Director Alex White

About me

I’m a certified coach and mentor who draws on decades of commercial leadership experience in scaled media businesses to support leaders and executives wanting to grow and develop.

Based in London, I offer one-to-one coaching and mentoring, as well as team facilitation, online and in person.

I am a Certified Transformative Coach and also an Accredited Practitioner in the Integrative Enneagram (iEQ9) personality typing and professional development tool, helping my clients reach deeper self awareness and opening up new avenues for personal growth and effectiveness.

What can coaching do?

Coaching can be much more than a tool for personal development.

Depending on your goals, it can become a reflective space where coach and client can explore uncertainty, face into challenging situations or limiting beliefs and behaviours, and create new possibilities for different approaches.

Explore coaching services

My credentials

A logo with a teal and blue circular badge that reads "Animal Centre for Coaching" at the top and "Accredited Transformative Coach" in a white rectangle across the middle.
ICF Level 2 Accredited Coaching and Education badge
EMCC Global Quality Award logo with text 'EQA Senior Practitioner'
Association for Coaching logo: accredited coaching diploma
Logo for iEQ9 Integrative Enneagram Accredited Practitioner with a colourful number 9.